Atlanta, Georgia  ·  A Global Culture Event

Hip-Hop.
World

FIFA meets Atlanta.
Where the culture takes the field.

Music Art Soccer International Family
Explore the Experience

Four events.
One city.
Infinite culture.

4
World-Class Events
ATL
Home Base
Global Reach
1
Unified Culture
01
Freestyle Rap Battle sketch

Event 01  ·  Live Performance

The
Freestyle
Showdown

Two worlds. Two MCs. Two mics. One stage. Performers from across the globe step up to trade bars, beats, and bravado in a raw freestyle battle format. Professional and amateur artists alike go bar-for-bar in a celebration of rap's universal language — from Atlanta to Amsterdam, Lagos to London.

Live MC Battles
Open to Pro & Amateur Artists
International Performers Welcome

Event 02  ·  Visual Culture

International
Hip-Hop
Art Show

Graffiti meets gallery. A curated showcase of hip-hop's visual DNA — painted canvases, custom kicks, rare threads, performance gear, and street art installations from artists around the world. This is the culture, framed and celebrated on its own terms.

Graffiti & Fine Art
Sneaker & Streetwear Exhibits
Live Art Performances
02
International Hip-Hop Art Show sketch
03
Celebrity Soccer Tournament sketch

Event 03  ·  The Beautiful Game

Celebrity
Soccer
Tournament

Hip-hop takes the pitch. Watch your favorite artists and celebrities trade the booth for boots in a full-on soccer tournament that blends the energy of the rap world with the global passion of the beautiful game. FIFA vibes, Atlanta heat, and way too much talent on the field.

Celebrity & Artist Teams
Tournament Format
Family-Friendly Spectator Event
VIP Finale Party sketch

Optional Add-On  ·  Exclusive Access

VIP
Finale
Party

The night doesn't end on the field. An intimate rooftop gathering above the Atlanta skyline — curated guest list, live DJ, champagne, and conversation between the artists, athletes, and tastemakers who made it all happen. By invitation only.

By Invitation Only

Get
In The
Game.

Whether you're an artist, sponsor, partner, or just someone who wants to be part of something historic — we want to hear from you.