Atlanta, Georgia · A Global Culture Event
FIFA meets Atlanta.
Where the culture takes the field.
Four events.
One city.
Infinite culture.
Event 01 · Live Performance
Two worlds. Two MCs. Two mics. One stage. Performers from across the globe step up to trade bars, beats, and bravado in a raw freestyle battle format. Professional and amateur artists alike go bar-for-bar in a celebration of rap's universal language — from Atlanta to Amsterdam, Lagos to London.
Event 02 · Visual Culture
Graffiti meets gallery. A curated showcase of hip-hop's visual DNA — painted canvases, custom kicks, rare threads, performance gear, and street art installations from artists around the world. This is the culture, framed and celebrated on its own terms.
Event 03 · The Beautiful Game
Hip-hop takes the pitch. Watch your favorite artists and celebrities trade the booth for boots in a full-on soccer tournament that blends the energy of the rap world with the global passion of the beautiful game. FIFA vibes, Atlanta heat, and way too much talent on the field.
Optional Add-On · Exclusive Access
The night doesn't end on the field. An intimate rooftop gathering above the Atlanta skyline — curated guest list, live DJ, champagne, and conversation between the artists, athletes, and tastemakers who made it all happen. By invitation only.
Whether you're an artist, sponsor, partner, or just someone who wants to be part of something historic — we want to hear from you.